What does the color white mean?

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Color meaning

What does the color white mean?

White means purity, peace, innocence and simplicity. In the West it is the colour of weddings and cleanliness, but across much of East and South Asia it is the colour of mourning and funerals - one of the biggest cultural splits of any colour.

Color meanings

White means purity, peace, innocence and simplicity. In the West it is the colour of weddings and cleanliness, but across much of East and South Asia it is the colour of mourning and funerals - one of the biggest cultural splits of any colour.

White

Web standard · #ffffff

Psychology

Positive

  • Purity and innocence
  • Peace
  • Cleanliness
  • Simplicity and new beginnings

Negative

  • Emptiness and sterility
  • Coldness
  • Isolation

Around the world

Western countries
Weddings - popularised when Queen Victoria married in white in 1840.
China, Japan and Korea
Mourning and funerals.
India
Widows traditionally wear white; it is also worn at funerals.
Worldwide
The white flag means surrender or truce.

Spiritual meaning

White contains every colour of light and stands for wholeness, spiritual purity and enlightenment. It is often linked to the crown chakra alongside violet.

In branding

Apple uses white space and white products to look clean and simple; it is the base colour of most minimalist brands.

Frequently asked questions

What does the color white mean?

White means purity, peace, innocence and simplicity. In the West it is the colour of weddings and cleanliness, but across much of East and South Asia it is the colour of mourning and funerals - one of the biggest cultural splits of any colour.

What does white mean spiritually?

White contains every colour of light and stands for wholeness, spiritual purity and enlightenment. It is often linked to the crown chakra alongside violet.

What does white mean in different cultures?

Western countries: Weddings - popularised when Queen Victoria married in white in 1840. China, Japan and Korea: Mourning and funerals. India: Widows traditionally wear white; it is also worn at funerals. Worldwide: The white flag means surrender or truce.

Why do brands use white?

Apple uses white space and white products to look clean and simple; it is the base colour of most minimalist brands.

What is the hex code for white?

The standard web white is #ffffff, or rgb(255, 255, 255).

Other color meanings