What does the color brown mean?

Brown means stability, reliability, comfort and warmth. It is the colour of earth, wood and coffee, so it feels grounded and dependable - though it is also one of the least-liked colours in most surveys.

Brown is a grounding colour, linked to the earth and the root chakra, and stands for stability and being present.

Western countries: Autumn, harvest and rustic comfort. Australia: Pantone 448 C, a drab olive-brown, was picked for plain cigarette packs in 2012 after testing as the least appealing colour. Many cultures: Earth, soil and fertility.

UPS built a whole slogan around it ("What can Brown do for you?"), and Hershey's and M&M's use it for chocolate warmth.

The standard web brown is #a52a2a, or rgb(165, 42, 42).