Newsletter
One email, Monday morning. No drip sequence, no upsell, no re-engagement campaign.
The week in verified launches
Every Monday: what moved on the board, and which signal moved it.
One email a week. Unsubscribe in one click. We never sell the list.
What is in it
- This week's board, with the evidence line for each product.
- What moved, and specifically which signal caused it.
- Which claims failed a re-check and dropped a level - the part nobody else publishes.
- One short note on something we learned running the checks.
What is not in it
- Sponsored placements dressed as editorial.
- Anything about an individual maker they did not choose to publish.
- More than one email a week, ever.
Unsubscribe is one click and takes effect immediately, not “within 10 business days”.
Why a weekly email at all
A launch board is a moving object, and most of what moves on it happens quietly. Signals are re-checked every week, connections expire, products lose levels, and the ranking reorders without anything new being published. Nobody is refreshing a leaderboard to catch that, so the email exists to carry it.
The section that makes this different from every other launch newsletter is the failed re-checks. When a product loses its verified mark because the proof disappeared from its domain, we say so by name. That is uncomfortable to publish and it is the entire reason the rest of the board is worth reading, because a verification badge that is never taken away is decoration.
The email is written the same week it is sent and is not templated from the site. If nothing interesting happened, it is short. There is no minimum length to hit, no sponsored slot to fill, and no sequence behind it trying to move you toward a purchase.
Your address is used to send this email and nothing else. It is not shared, sold, appended to an advertising profile, or used to seed a lookalike audience. Unsubscribing removes the record rather than flagging it, and takes effect on the click rather than after a processing window.
Common questions
- How often will I get email?
- Once a week, on Monday. There is no second list, no onboarding sequence and no re-engagement campaign.
- What happens to my address if I unsubscribe?
- The record is deleted rather than suppressed, and the unsubscribe takes effect immediately.