Blog

This is a working blog rather than a content marketing programme. The guides come out of building a verification product: checking domain records, reading analytics connections, parsing payment data, and keeping a Next.js site indexed while doing it. Each one exists because we needed the answer and the available answers were vague.

The writing is organised into hubs - technical SEO, developer reference, links and authority, tracking and analytics, images and page weight, launching, SaaS metrics, domains and infrastructure, and everyday converters and reference. Each hub has a pillar guide that covers the subject end to end and shorter pieces that go deep on one question, and every piece links to the tools that do the job it describes.

Where a claim is contested, we say which way the evidence points and how strong it is rather than picking the more confident-sounding version. A lot of widely repeated SEO advice is either outdated, true but too small to matter, or an artefact of correlation, and saying so is more useful than adding another confident post to the pile.

Guides are dated and updated in place rather than reposted. If something here is wrong or has gone stale, the correction goes into the original page with the updated date changed, so a link you saved keeps pointing at the current version.