Blog

The meta tags that matter in 2026, and the ones that don't

Which meta tags affect rankings, which affect click-through, and which have done nothing for a decade - with the exact lengths and formats Google uses.

How to find a micro-SaaS idea worth building

Where genuinely good small software ideas come from, how to check demand before you build, and the categories that are already saturated.

Open Graph tags: the complete guide to link previews

Every Open Graph and Twitter card tag that matters, the exact image size each platform wants, and why your link preview still shows the old image.

Programmatic SEO without getting your site deindexed

How to generate hundreds of pages from data without creating thin content - the quality gate, the index-bloat trap, and when programmatic SEO is the wrong tool.

Readability and SEO: what a Flesch score really tells you

How Flesch Reading Ease is calculated, what score to aim for, whether readability affects rankings, and the one edit that improves it fastest.

Regex cheatsheet: the patterns you actually need

Every regex construct worth memorising, the JavaScript-specific gotchas, and the ambiguity that makes a pattern hang the whole page.

Responsive images with srcset and sizes: a practical guide

How responsive images actually work, why the sizes attribute is the one people omit, and when to use picture instead of srcset.

robots.txt: what it does, and the AI crawler question

How robots.txt actually works, why blocking a page does not remove it from Google, and whether you should block GPTBot and ClaudeBot.

SaaS metrics explained: MRR, ARR, churn, LTV and CAC

How each core SaaS metric is calculated, the definitional traps that make them wrong, and which ones actually matter before $10k MRR.

The SaaS pricing page: what to show, what hiding costs

How many tiers, where to anchor, whether to show prices at all, and the specific patterns that lose signups on a pricing page.

Schema markup: which types are worth adding in 2026

The structured data types that still produce rich results, the ones Google retired, and how to add JSON-LD without triggering a manual action.

The SEO audit checklist for a small site, in 60 minutes

A concrete, ordered SEO audit for a site with under 50 pages - what to check, what a failure looks like, and what to fix first when everything is broken.

SEO for SaaS: what moves the needle for a small product

A practical SEO plan for a small SaaS with no backlinks and no budget - what to fix first, what to ignore, and how long each thing takes to pay off.

Sitemap best practices: the rules that affect indexing

What belongs in a sitemap, when to split it, how to use lastmod so Google does not ignore it, and how to read the coverage report it unlocks.

SSL certificate errors and what each one actually means

The five certificate errors browsers show, what causes each, and how to check a certificate's expiry, chain and hostname coverage before users do.

SVG vs PNG: when to use each, and when to convert

Why SVG wins for anything vector, the cases where you must rasterise anyway, and how to export a PNG at the right resolution.

Title tag length: the pixel limit nobody tells you about

Why 60 characters is a rough proxy for a pixel measurement, what Google actually truncates on, and why it rewrites roughly a third of titles anyway.

UTM naming conventions that survive contact with a real team

A concrete UTM taxonomy - allowed sources, mediums and campaign formats - plus the rules that stop your analytics filling with duplicate rows.

UTM parameters: the guide to tagging launch traffic properly

What each UTM parameter means, the naming conventions that keep reports readable, and how to stop launch-day traffic from landing in direct.

UUID v4 vs v7: which one should be your primary key

Why random UUIDs wreck database index performance, how UUID v7 fixes it with a timestamp prefix, and when a plain integer is still the right answer.