Schema Markup Generator
Generate valid JSON-LD for Organization, SoftwareApplication, Article and BreadcrumbList, ready to paste into your page head.
A schema markup generator produces valid JSON-LD structured data for common Schema.org types - Article, Product, Organization, FAQPage and more. Fill in the fields and paste the resulting script into your page head so search engines and AI models can parse what the page is about.
Runs entirely in your browser · no signup · nothing is uploaded · updated 2026-08-29
Schema type
How to use it
- 1.Pick the schema type that matches the page.
- 2.Fill in the name, URL and description.
- 3.Paste the script tag into your page head and validate with Google's Rich Results Test.
Frequently asked questions
JSON-LD, microdata or RDFa?
JSON-LD. Google explicitly recommends it, and it lives in one block in the head instead of being tangled through your markup.
Does schema improve rankings?
Not directly. It changes how your result is displayed and makes your content far easier for AI answer engines to parse and cite, both of which affect clicks.
Can I use more than one type on a page?
Yes. A blog post typically carries Article plus BreadcrumbList, and often FAQPage. Use separate script tags or an @graph array.
How do I know it is valid?
Valid JSON is not valid schema. Run it through Google's Rich Results Test, which checks required properties rather than just syntax.
Which schema types are worth adding first?
Organization on the homepage, Article or BlogPosting on posts, BreadcrumbList site-wide, and Product with offers if you sell. Those four cover nearly all the rich result opportunity most sites have.
Can schema get me penalised?
Yes, for marking up content that is not on the page or is misleading. Google issues manual actions for structured data spam. Mark up what is visible and you are safe.
Does schema help with AI search?
It helps models parse entities and relationships reliably rather than inferring them from prose. It is not a citation guarantee, but ambiguous pages get cited less.
Where should the JSON-LD block go?
In the head, or anywhere in the body - both are valid. Keeping it in the head next to the other metadata is easier to maintain.
The guide behind this tool
3 min readFAQ schema after the rich result: still worth it?
Why Google restricted FAQ rich results, what FAQPage markup still does for AI answers, and how to write questions worth marking up.
3 min readSchema markup: which types are worth adding in 2026
The structured data types that still produce rich results, the ones Google retired, and how to add JSON-LD without triggering a manual action.
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