HubSpot alternatives
7 CRM and marketing automation tools people switch to from HubSpot, with free plans and starting prices checked 2026-10-29.
Short answer
Zoho CRM and Freshsales are the two best HubSpot alternatives for small teams. Zoho CRM has a free edition for 3 users, and Freshsales Growth starts at $9/user/month billed annually.
HubSpot alternatives compared
| Tool | Best for | Free plan | From |
|---|---|---|---|
| Zoho CRM | low-cost CRM for small teams | Yes, free for 3 users | $20/user/mo monthly, $14/user/mo billed annually (Standard) |
| Freshsales | sales teams on a budget | Yes, up to 3 users with basic pipeline and email; no sequences, automation or API access | $9/user/mo billed annually (Growth) |
| Pipedrive | pipeline-focused sales teams | No, 14-day free trial only | $24/user/mo monthly, $14/user/mo billed annually (Lite) |
| Salesforce | larger and complex organizations | No permanent free plan confirmed; 30-day free trial | $25/user/mo, billed monthly or annually (Starter Suite) |
| ActiveCampaign | marketing automation with light CRM | No | $19/mo monthly, $15/mo billed annually (Starter, 1,000 contacts) |
| Brevo | email and SMS plus a basic CRM | Yes, 300 emails/day | $9/mo billed monthly, $8/mo billed annually (Starter, 5,000 emails/month) |
| Attio | startups wanting a flexible CRM | Yes, up to 3 seats and 50,000 records | $44/user/mo monthly, $35/user/mo billed annually (Plus) |
1. Zoho CRM
Free edition covers 3 users with 5,000 API calls/day and 10 custom email templates. Part of the wider Zoho suite, which keeps marketing and finance tools under one login. Annual billing saves up to 34% across editions.
2. Freshsales
Simple sales CRM with a visual pipeline and built-in phone and email. Paid tiers add sequences and AI scoring, with Pro at $39/user/mo. Marketing automation is much lighter than HubSpot's.
3. Pipedrive
Visual deal pipeline is the core product, priced per seat. Marketing features such as email campaigns are add-ons and thinner than HubSpot Marketing Hub. Lite is the entry tier, with Growth at $39 annually.
4. Salesforce
Pro Suite is $100/user/mo, Core $195, Advanced $395 and Max $550, mostly on annual billing. Customization, permissions and reporting go much deeper than HubSpot, with more setup effort. Admin work usually means a dedicated admin or consultant as you scale.
5. ActiveCampaign
No free plan, only a 14-day trial. The automation builder is its strongest area, with split paths and lead scoring on higher plans. The built-in CRM comes on Plus ($49/mo annually at 1,000 contacts) and is lighter than HubSpot's.
6. Brevo
Prices by send volume, not contact count, so storing a large contact list does not raise the bill. Covers email, SMS and a basic CRM in one account. Marketing automation and reporting are shallower than HubSpot Marketing Hub.
7. Attio
Data-model-first CRM where you define objects and fields yourself instead of using a fixed suite. Includes automatic enrichment and real-time sync with email and calendar. It has no marketing email suite, so pair it with a separate tool.
Newer HubSpot alternatives launched on RankCert
Why people look for a HubSpot alternative
- Free CRM is limited to 2 users and 1,000 contacts
- Professional tier starts around $800/mo and requires a one-time $3,000 onboarding fee
- Marketing features are bundled by tier, so the jump from Starter to Professional is large
- Additional Core Seats on Professional start at $45/mo each
Who should stay on HubSpot
Stay if you use multiple HubSpot hubs together and your team is trained on it. The free CRM is also a fine fit while you stay within 2 users and 1,000 contacts.
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Frequently asked questions
Is there a free HubSpot alternative?
Yes. Zoho CRM has a free edition for 3 users, and Brevo has a free plan. HubSpot's own free CRM covers 2 users and 1,000 contacts.
Why is HubSpot so expensive?
Starter seats are cheap, but Professional tier starts around $800/mo with a $3,000 one-time onboarding fee, and extra seats cost more. Costs rise sharply once you need Professional features.
What is the best HubSpot alternative for a small business?
Zoho CRM and Freshsales are common picks because of low per-user pricing. Match the tool to whether you need sales CRM, marketing automation, or both.